CHALLENGE: NABS (National Advertising Benevolent Society of Canada) is a unique charity specifically designed to support the health and well-being of all individuals in the media, marketing, and communications industry in Canada. While NABS had built up a large audience and where actively posting in social media, the materials did not have a consistent harmonious brand style.

SOLUTION: We simplified the graphic look and feel of the social media posts to be more current and engaging, including a new brand copy tone design to get better conversion.