nabs canada

CHALLENGE: NABS (National Advertising Benevolent Society of Canada) is a unique charity specifically designed to support the health and well-being of all individuals in the media, marketing, and communications industry in Canada. While NABS had built up a large audience and where actively posting on social media, the materials did not have a consistent harmonious brand style or voice.

SOLUTION: Working with Various nationwide projects for non-profit events including the Cannes Film festival, Toronto and Vancouver Marathon, arrivals and departures BIPOC mentorship program, and various local events in the mental health and advertising community. We simplified the graphic look with bold pops of colour, easy-to-read text and funner branding to be more current and engaging, including a new brand copy tone design to get better SEO and conversion.