Challenge: As a resilient Canadian startup out of Nova Scotia, Audacitea's primary goal was to break out of the saturated spirits market and create a brand personality that would audaciously stand apart from the crowd and be as daring and fun as its name, flavours and brand values.
Solution: Working hand in hand with the brand, we developed a brand personality with a bubbly fresh and vibrant look, a brand logo, brand packaging and a social media marketing strategy that would resonate with their target audience and build loyal fans of the products and brand. The results were overwhelmingly positive. The brand personality and packaging not only differentiated Audacitea from the competition but also captivated its target audience, who responded positively to the bold and fun elements of the brand. The social media marketing strategy also helped set up the brand to build a strong following on various platforms before launch.
The creation of a strong brand personality and the implementation of a well-executed marketing strategy allowed Audacitea to successfully break out of the saturated spirits market and establish itself as a leading brand in the Canadian beverage industry.
