Many Hats Co-working Office Spaces
Social Media Rebranding & Management For A Growing Co-Working Space
CHALLENGE: Many Hats Is a Co-working and consulting agency located on the East Coast of Canada. Their goal for this project was to find a way to connect with both entrepreneurs, freelancers, and business owners as well as established larger companies looking to be a part of the growing hybrid working model in Canada.
SOLUTION: After researching other co-working spaces, we gave Many Hats a unique look and feel through a new graphic style and a lighter brand tone, one designed to be more contemporary and better resonate with a younger and more diverse audience.
In addition to the new graphic style, we also implemented a marketing strategy that involved utilizing social media platforms and targeted ads to reach both entrepreneurs and established companies. Our goal was to show Many Hats as a place that could provide the necessary resources and support to help businesses thrive, while also providing the opportunity to network and collaborate with other like-minded individuals.
We launched a social media campaign that showcased the benefits of co-working and highlighted the advantages of being a member of Many Hats. The campaign was designed to appeal to both entrepreneurs and larger companies, and was accompanied by visually appealing graphics and eye-catching visuals.
The next step was to reach out to established companies who were looking to adopt the hybrid working model. We created a targeted digital ad campaign, specifically targeting those companies and providing them with information about Many Hats and the benefits of becoming a member. The ads were designed to show that Many Hats was the perfect solution for companies looking to transition to a more flexible and dynamic working environment.
The results of our efforts were impressive. Many Hats saw a significant increase in the number of new members, with a large number of established companies joining as well. This was a testament to the effectiveness of our marketing strategy, as it showed that Many Hats was able to successfully connect with both entrepreneurs and established companies.
In conclusion, Many Hats was able to achieve their goal of connecting with both entrepreneurs and established companies through a combination of a new graphic style, social media marketing, and targeted digital ads. By showcasing the benefits of co-working and highlighting the advantages of being a member of Many Hats, they were able to attract a wide range of businesses to join their community and become a part of the growing hybrid working model in Canada.