Soles In Motion
Challenge: Soles in Motion is an online custom orthotics store that provides all kinds of orthopedic products online and expert solutions to orthotics problems. The company has been facing low engagement on social media and low traffic to their online store, leading to frustration and a need for guidance and recommendations to improve their numbers and increase sales.
Solution: A comprehensive review of the company's existing social media properties was conducted to evaluate the content and engagement levels and make recommendations for improvement. Three key areas were identified to help Soles in Motion achieve their business and marketing goals.
High-level Marketing Strategic Plan:
Goals: Increase online sales and establish a funnel strategy
Target Audience: The target audience was identified.
Recommend KPIs (Key Performance Indicators) were established to track success.
Communications: The brand tone, mission/purpose, and key brand pillars were developed.
Tactical Social Media Plan & Budget Recommendations:
Goals: Increase awareness and drive traffic to the website.
Budget: A budget was recommended for implementing tactics, including targeted digital ads (awareness, product, audience building, and re-marketing).
Tactics: Email marketing, social media, and brand awareness tactics were activated to achieve desired goals.
Content Plan: 3-4 key communication pillars were determined, with a focus on the right content mix (images, video, links, gifs, etc.) to match social media best practices. A content approach was outlined to connect with prospects and capture their interest/attention.
Fix SEO Issues and Coach on SEO Best Practices:
Recommendations were made to fix any SEO issues and improve the website's ranking in search engines.
Best practices were provided to ensure the website was optimized for search engines, leading to increased visibility and traffic.
Outcome: The comprehensive review and recommendations led to a significant increase in engagement and traffic to Soles in Motion's website, resulting in a boost in sales. The company saw a return on their investment and a more effective marketing strategy thanks to the high-level marketing strategic plan, tactical social media plan & budget recommendations, and optimization of their website for search engines.
