Challenge: The North Mountain Highlander Fitness brand was facing a challenge as they had to transition from a traditional brick-and-mortar fitness studio to an online platform offering virtual coaching and web fitness classes. To support this shift, our team was tasked with creating a comprehensive marketing and social media plan.

Solution: Our solution involved developing a marketing strategy that focused on building a strong online membership base and increasing brand visibility. We created a new tagline, "Reignite The Athlete In You!", that aligned with the brand's mission and goals. Additionally, we created a social media marketing plan to increase engagement, drive traffic to the website, and ultimately convert visitors to members.

The marketing plan consisted of various tactics, such as search engine optimization (SEO), email marketing, influencer partnerships, targeted social media ads and membership-focused marketing funnels. Our team focused on creating engaging content, promoting the brand's unique features, and highlighting the benefits of virtual coaching.

To ensure that NMHF leadership was equipped to effectively leverage social media platforms, we also provided them with a user-friendly guide that detailed best practices for social media management. By implementing these strategies, NMHF was able to successfully make the transition to an online brand and continue to grow their business.

In conclusion, our team was able to provide a successful marketing and social media plan that helped North Mountain Highlander Fitness transition to an online brand and reach a wider audience. With the new tagline and a solid marketing strategy, NMHF was able to reignite the athlete in their customers and achieve their business goals.

Marketing & Social Media Plan To Help Move A Fitness Brand Online.